About Marketing Management
The Online MBA in Marketing Management by IGNOU is aimed at upskilling marketing skills among students in addition to business knowledge so that students can acquire world-class academic learning in marketing. The IGNOU Online MBA in Marketing Management is an online 2 year postgraduate degree recognized by the AICTE.
The Marketing Management in Online MBA by IGNOU follows an entirely online learning methodology suitable for working professionals. The main subjects of the IGNOU online MBA in marketing include consumer behavior, sales management, product and brand management, and international marketing. The program matches the global academic standards with its contemporary curriculum and latest study material.
Is the Marketing Management specialization right for you?
Choose Marketing Management if you want to work on customers, brands and sales. The main subjects are consumer behaviour, sales management, product and brand management, and international marketing.
Roles listed for this specialization: Digital Marketing Manager, Business Development Manager, Area Sales Manager, Brand Manager, Marketing Executive. The job profiles section below gives typical salary ranges.
This is one of the specializations of the IGNOU Online MBA program. The duration (2 years), eligibility (a 3-year bachelor's degree with 50% marks, 45% for reserved categories) and the admission steps are the same for every specialization; the IGNOU Online MBA overview compares them in one place.
Related specializations you may also want to compare:
- IGNOU Online MBA in Financial Management
- IGNOU Online MBA in Human Resource Management
- IGNOU Online MBA in Operations Management
Planning your application? Read our IGNOU MBA admission 2026 guide. You can also browse all IGNOU Online specializations.
Specialization Highlights
Contemporary Curriculum
IGNOU Online MBA has a contemporary curriculum and the latest study material.
116 Credit Points
IGNOU Online University offers 116 credit points for an Online MBA that will be deposited in the student's ABC (Academic Bank of Credit) account.
Synchronous Mentoring and Assessment
IGNOU Online University provides synchronous mentoring and assessment with the help of its specified Regional Centres.
Asynchronous Counseling
Asynchronous counseling/mentoring is provided in IGNOU Online MBA in OER/Video format.
Evaluation Mechanism
IGNOU Online University evaluates students based on assignments (30% weightage) and end-term exams (70% weightage).
Grievance Redressal
A robust mechanism for the redressal of student grievances is also provided in IGNOU Online MBA.
Eligibility
Bachelor's Degree: Passed a bachelor's degree with a minimum of 3 years in any discipline from a recognized university.
Minimum Marks: Scored at least 50% marks in graduation (45% for the reserved category).
Age Limit: No age bar.
Fee Structure
| Payment Plan | Amount |
|---|---|
| Human Resource Management | INR 66,000/- |
| Financial Management | INR 66,000/- |
| Operations Management | INR 66,000/- |
| Marketing Management | INR 66,000/- |
Admission Process
Syllabus
Semester I
Semester II
Compare Other Specializations
| Specialization | Total Fee |
|---|---|
| Marketing Management (you are here) | ₹66,000 |
| Financial Management | ₹66,000 |
| Human Resource Management | ₹66,000 |
| Operations Management | ₹66,000 |
Examination Process
IGNOU Online conducts its end-term examination twice a year, mainly in June & December. The online examination form should be filled out through the student portal or the official website of IGNOU meanwhile, the exam fee is Rs 200/- per course.
The End-Term theory-based examinations are conducted in online mode but at the chosen examination center by the student. It also provides an admit card which you can download from the portal 15 days before the exam commencement date for the students to get recognized at the centre. However, the assignments that can be handwritten scanned copies, or else typed are accepted which students need to submit on the online portal.
Placement Assistance
IGNOU's Campus Placement Cell organises placement drives and job fairs for students and alumni, but there is no placement guarantee. IGNOU does not publish placement rates, salaries or a recruiter list for the online MBA. If you are working, the degree mainly supports promotion or a move into a managerial role. See the IGNOU Campus Placement Cell page for current drives.
Job Profiles After Graduation
Digital Marketing Manager
Avg. salary: INR 8 LPA
Business Development Manager
Avg. salary: INR 7 LPA
Area Sales Manager
Avg. salary: INR 8.2 LPA
Brand Manager
Avg. salary: INR 6.7 LPA
Marketing Executive
Avg. salary: INR 4 LPA
Student Reviews
The ignou online MBA is a good choice if you are looking for a complete flexible learning environment.
Anonymous, StudentThe best thing i liked about ignou online mBA is there affordable fee structure it was very convenient to me and budget friendly.
Anonymous, StudentThe faculty interaction is minimal but they are very supportive and helped me in every step throughout the academic journey.
Anonymous, StudentI am in my last sem of online MBA at ignou and till now things are going good and definitely recommend it to others.
Anonymous, MBA Student